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Privacy policy

Xcessive Graphics (“Company,” “we,” “us,” or “our”) is committed to protecting the privacy of our clients, website visitors, and business partners. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with the Personal Information Protection Act (PIPA) (Alberta), the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable, and other relevant Canadian privacy legislation.

1. Information We Collect

1.1 Information You Provide Directly

When you request a quote, place an order, or engage our services, we may collect:

  • Full name and company name (if applicable)
  • Email address and phone number
  • Mailing or business address
  • Vehicle details (make, model, year) for wrap and graphics projects
  • Artwork files, logos, brand assets, and design briefs
  • Payment information (processed securely; we do not store full payment card details)

1.2 Information Collected Automatically

When you visit our website (xcessive.ca), we may automatically collect:

  • IP address and browser type
  • Pages visited and time spent on site
  • Referring website or search query
  • Device type and operating system

This information is collected through cookies and similar technologies to help us improve our website experience.

1.3 Portfolio and Marketing

We may photograph completed projects for portfolio and marketing purposes. We will request consent before identifying a Client by name or featuring their vehicle, brand, or business in our marketing materials. Photos that do not identify the Client may be used without specific consent unless the Client requests otherwise.

2. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide free quotes
  • Produce, install, and deliver graphic and signage products
  • Process payments and manage project accounts
  • Communicate project updates, proof approvals, and pick-up notifications
  • Maintain project and warranty records
  • Improve our website, services, and client experience
  • Display completed work in our portfolio (subject to consent)
  • Send promotional communications (with your consent)
  • Comply with legal and regulatory obligations

We do not sell your personal information to third parties.

3. Legal Basis for Processing (PIPA – Alberta)

As an Alberta-based business, Xcessive Graphics is governed by PIPA (Alberta). We collect and process personal information in accordance with PIPA, including:

  • Your consent (e.g., when you submit a quote request or contact form)
  • Performance of a contract (e.g., producing and installing an agreed graphic project)
  • Legitimate business interests (e.g., maintaining project records, improving operations)
  • Compliance with legal obligations (e.g., tax and financial records)

4. Sharing Your Information

4.1 Service Providers

We work with trusted third-party providers who assist in operating our business, including payment processors, website hosting, and design software platforms. These providers are contractually obligated to protect your information and may only use it for the purposes we specify.

4.2 Material Suppliers

For warranty registration or product-specific claims, we may share relevant project details with material suppliers such as 3M or Avery Dennison. Only the information necessary for warranty purposes is shared.

4.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Xcessive Graphics, our clients, or others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in advance where practicable.

5. Artwork and Design File Handling

Client-supplied artwork files, logos, and brand assets are handled with strict confidentiality. These files are used solely for the purpose of completing your project. We do not share, sell, or repurpose Client-supplied creative assets without explicit written consent. Files may be retained for a reasonable period to support reorders or warranty claims, after which they are securely deleted upon request.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Improve website navigation and user experience
  • Analyze website traffic (via Google Analytics or similar tools)
  • Display relevant service content

You can control cookie settings through your browser. Disabling cookies may affect some website functionality. By continuing to use our website, you consent to our use of cookies as described in this policy.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including:

  • Client and project records: retained for a minimum of 7 years for tax and legal compliance purposes
  • Artwork and design files: retained as needed to support reorders and warranty claims, and deleted upon written request after project completion
  • Marketing communications: until you unsubscribe or request deletion
  • Website analytics: typically aggregated and anonymized after 26 months

When information is no longer required, it is securely destroyed or anonymized.

8. Data Security

Xcessive Graphics implements reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction, including:

  • Secure storage of client records and design files with controlled access
  • Encrypted electronic communications for sensitive data
  • Staff awareness of privacy obligations and secure data handling practices

No method of electronic transmission or storage is 100% secure. If you have concerns about the security of your information, please contact us immediately.

9. Your Privacy Rights

Under PIPA (Alberta) and applicable federal law, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate, incomplete, or outdated information
  • Withdraw consent for marketing communications at any time
  • Request deletion of your personal information, subject to legal retention requirements
  • Request deletion of your artwork and design files after project completion
  • File a complaint with the Office of the Information and Privacy Commissioner of Alberta if you believe your privacy rights have been violated

To exercise any of these rights, please contact us using the details in Section 12.

10. Third-Party Links

Our website may contain links to third-party platforms (e.g., Instagram, Facebook, supplier websites). We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies independently.

11. Accessibility of This Policy (Accessible Canada Act)

In accordance with the Accessible Canada Act (S.C. 2019, c. 10), Xcessive Graphics is committed to making this Privacy Policy and all related communications accessible to persons with disabilities. Upon request, we will provide:

  • This Privacy Policy in large print, plain language, or other accessible formats
  • Assistance completing privacy access or correction requests for individuals requiring accommodation
  • Alternative means of submitting privacy inquiries for individuals who are unable to use standard written formats

To request an accessible format or accommodation, please contact us using the details in Section 12.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Updates will be posted on our website at xcessive.ca with a revised effective date. We encourage you to review this policy periodically.

13. Privacy Inquiries

For privacy inquiries, access or correction requests, artwork file deletion requests, or accessibility accommodations, please contact:

Xcessive Graphics – Privacy Inquiries

  • Location: Okotoks, Alberta, Canada
  • Email: info@xcessive.ca
  • Website: xcessive.ca

If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta: oipc.ab.ca | 1-888-878-4044

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